Digital Engagement

Role Description: Digital Community Engagement & Fundraising Specialist

Position Purpose: 

The purpose of this role is to heavily engage with donors and community members. This will be accomplished by implementing the following activities:

1. Donor contact & engagement

2. Fundraising campaigns

3. Digital advertising and marketing

4. Fundraising content development and digital media

5. Social media engagement 

6. Quarterly and annual reports, publications and newsletters

The role oversees and is responsible for the following functions at ILIA:

• Digital Fundraising Operations and Management

• Donor and Student Digital Engagement and Management

Role Qualifications:

1. Excellent use of spreadsheets, reports and dashboards

2. Excellent experience with Google Analytics 4, Google Ads and Facebook Ads

3. Excellent  experience with Video Creation

4. Excellent  experience with Storytelling and Copyrighting

5. Excellent  experience with Conversion and Online Fundraising Tools

6. Excellent  experience with Instagram and YouTube platform and Ads

7. Experience using TikTok for driving traffic to websites

8. Experience using Facebook, Google and Microsoft nonprofit tools

9. Excellent ability to write and speak English fluently

10. Experience in using data effectively in order to track progress and performance against organizational goals and KPIs on a daily and weekly basis

11. Excellent engagement skills and interpersonal communications with external stakeholders

12. Excellent ability to write email messages and develop sales email funnels.

13. Experience using and analyzing data and tools to create and execute organized work plans

14. Strong organizational and planning skills

15. Self determined, reliable and independent with strong team collaboration skills.

Responsibilities:

1. Develop digital marketing and engagement campaigns with donors, partners and students

2. Develop reports, dashboards and presentations to track and assess campaign performance

3. Drive traffic to website through use of Google Analytics 4, Google Ads and Facebook Ads, Video Creation, Storytelling and Copyrighting, Conversion Funnels, YouTube, Instagram, TikTok and Online Fundraising Tools

4. Writing email messages and updating web pages

5. Designing and implementing quarterly and annual reports

6. Track outcomes against organizational KPIs and refine plans and implementation strategies

7. Utilize online platforms to build and execute campaigns.

8. Developing fundraising strategies, campaign plans and executing to achieve program and operational goals

9. Raising funds per defined budget and plans

10. Promote organization and its impact on various media

11. Update campaign results and outcomes in organizational databases and systems